75 years of the School of Business and Economics
A faculty is more than just a location and its academic achievements. That certainly applies to the School of Business and Economics, which has now changed buildings four times and names about as often. The DNA of the faculty is in its people. Like the professors who once sent students to FEBO for a croquette. Or the students of the 1970s who fanatically distributed Marxist posters in several areas of the faculty. Seventy-five years after its founding, the faculty however stands tall. Because even if the building has had some necessary renovations, the foundation proves to be rock solid.
Author: Rachelle Wagner
The founding
"The founding of the faculty was different from what most people think." It is the first thing that both university historian Ab Flipse and emeritus professor of Monetary Economics Hans Visser say when we talk to them about the founding of the faculty. They are referring to the – even by university standards – long run-up to the establishment of the faculty. The first plans for an economics faculty were already in place in 1938 – no less than ten years before it was actually founded. In 1938, the Vrije Universiteit Amsterdam had the Faculty of Law, Theology, Arts & Philosophy, and Mathematics and Physics. However, in order to meet the government's requirement to be a so-called full university, it was necessary to add a fifth faculty in the short term. After all, VU Amsterdam had been legally recognised since 1905, which meant that it had to meet the requirements of the government. Partly because an economics faculty was simply cheaper than a medical one, but also because there was a realisation that society was increasingly in need of economists, a committee began to make plans for an economics faculty in the late 1930s. The name that is constantly mentioned in the committee's letters and memos as the designated person to lead the faculty is not the later well-known Jelle Zijlstra, Z.W. Sneller or Folkert de Roos, but - probably unknown to many - Jan Ridder. In the late 1930s, Jan Ridder was a promising economist, a prominent financial official at the Department of Finance and related to the ideas of VU Amsterdam. Moreover, he felt that his former employer, the Netherlands School of Economics in Rotterdam (the predecessor of Erasmus University), "lacked any form of direction and foundation". Ridder wanted to take an example from Catholic Tilburg, where economists asked themselves fundamental questions about the application of economic theory and what influence it has on the image of humanity: "There is a fresh wind blowing there and enthusiasm reigning." At VU Amsterdam, that would, of course, need to happen from a Calvinist point of view. All this made Ridder the perfect man to lay the foundation for the brand-new faculty. The Second World War temporarily threw a spanner in the works, but after the liberation in 1945 the plans could be taken out of the drawer again. The committee still saw Jan Ridder as a possible figurehead of the new faculty. Although he turned down an appointment in 1944 to focus on the reconstruction of the Netherlands, a professorship by special appointment seemed to be an option. A fatal plane crash in 1946 at Schiphol Airport in which Ridder lost his life, meant however that new thought had to be given to who could shape the Faculty of Economics. That turned out to be far from simple. The economics faculty may have wanted to take a radically different course than, for example, Rotterdam, but the prominent candidates of the time, even if they were Reformed themselves, did not necessarily seem to agree with the 'dual profile' that was sought: "professionally seen as an expert; in terms of worldview, a strict adherence to the Reformed faith was closely observed." The start of the faculty
In the end, the choice fell on the still very young and inexperienced 29-year-old Jelle Zijlstra as one of the first professors to be appointed. Together with Professor Z.W. Sneller and F.L. van Muiswinkel – both also brought from Rotterdam – it was up to them to set up the new faculty. And in 1948 the time had finally come: no less than 10 years after the first plans, the Faculty of Economics and Social Sciences was officially launched.
The run-up had had its obstacles, but even once the faculty was established, there was friction between Zijlstra, Sneller, Van Muiswinkel, Folkert de Roos, who was recruited in 1949, and the board of VU Amsterdam at the time. Because while Ridder could fully identify with the Calvinist ideal of science, the newly appointed professors thought that was nonsense, to put it bluntly. After all, economists use the same concepts, the same calculation methods, the same methodology in every school, according to the professors. In the faculty magazine Economic Bulletin, Professor J.G. Knol summed it up succinctly on the occasion of the faculty's 40th anniversary: "According to the governing bodies, the faculty also had to make a valuable contribution to the architectural criticism of society and the power dynamics within it.'" On the other hand, there were the professors at the time whose views Professor Knol echoed as follows: "Theoretical economics is value-free and must remain so." The tug-of-war would continue in the years that followed, and both sides would likely say that a compromise was never quite reached.
Moving into the Koningslaan
Of course, a new faculty needed a new building. At the end of the 1940s, VU Amsterdam was spread across the canal belt and Amsterdam-Zuid, and a suitable accommodation was sought. Until then, the brand-new faculty was temporarily housed in the chemistry laboratory at De Lairessestraat 174. "The story goes that all economics students went home at the end of the day with clothes full of chemical smells, so that when Professor Zijlstra came home after a long day at work and the train journey back to Rotterdam, his wife sniffed and remarked that he smelled," says university historian Ab Flipse.
Fortunately, she didn't have to breathe in the chemical fumes for long. In 1949 the time had come: after a renovation of a double villa on the corner of Koningslaan and Emmalaan, the new economics faculty got its own building: Koningslaan 31-33. The just under one hundred students (one of whom was a woman) moved into the building – some literally as accommodation. The caretaker of the building, G. Bouma, got his own little place there and it was even used as a pied à terre by Professor Sneller. The caretaker Bouma was also a kind of confidant for both students and teachers, according to Flipse: "Because he lived there, he naturally took care of all kinds of things. Students who grumbled about lecturers, lecturers who in turn checked with him to find out what those students thought of them." In other words, a kind of informal precursor to the current evaluations.
Remarkably, even then, VU Amsterdam was an attraction for students who were the first in their family to go to university. Emeritus Professor Hans Visser, who has been associated with VU Amsterdam for almost fifty years now, was one such student. He remembers his open day in the early 1960s well. "I didn’t look anywhere else," he says. "I just knew, this is where I wanted to be."
The first plans for an economics faculty were already in place in 1938 – no less than ten years before it was actually founded.
Visser was one of the many students from middle-class families who eventually chose VU Amsterdam. The atmosphere was more friendly, the lecturers were more accessible and it was also much better organised than at that other Amsterdam university, according to the professor. Visser remembers that students who transferred from the UvA to the Vrije Universiteit Amsterdam sometimes asked with tears in their eyes "whether the grades could be processed properly here". Reliability, expertise: that's what VU Amsterdam was and is still known for. Some people sometimes described this as "boring and dull", but even then it was already a characteristic that allowed VU Amsterdam to distinguish itself positively from other universities.
International fame
In the meantime, the faculty grew steadily. And with growth comes expansion, including looking beyond borders. The internationalisation of Dutch universities – including VU Amsterdam – has been in the news a great deal in recent years. Should we attract more international students and teachers or not? What does that mean for the curriculum? The language in which we teach? Internationalisation seems to be both the magic and the taboo word of recent years. But as early as the 1970s, the faculty – split since 1963 into the economics faculty and the social sciences faculty – began to gain international recognition. And that is mainly to be attributed to one man: Professor Linnemans. A development economist, coincidentally also from Rotterdam. While De Roos and Sneller were mainly nationally focused in both publications and lessons, Linnemans felt that the faculty should be allowed to expand beyond our national borders. In terms of content, but also literally. Development economics, which by definition takes place at a global level, was also a hot topic at the time. Incidentally, not only in the economic world, but (especially) also in other fields. This is evident from a quick glance at the VU magazines of the 1970s, in which frequent attention from various angles was given to development issues and developing countries – as they were still called at the time.
Turbulent time
At the same time, there was a great deal of turmoil on the world stage, which had a direct impact on the university. The Cold War, the Vietnam War and neo-Marxism did not leave our students unmoved. There were regular student protests on campus, in which economics students also eagerly participated. In 1981, a trip was even organised to Budapest to visit a university, a branch of IBM and the trade unions. Harmen Verbruggen, later Professor of Environmental Economics and Dean from 2004 to 2013, recalls: "The faculty association, which mainly invited guest speakers and organised excursions for the students, was renamed the student union. There was social criticism and there was a push for so-called political economy." Posters of Lenin were fanatically hung in the area of the faculty. Much to the dissatisfaction of the teachers. The anti-capitalism, which many students could relate to, was diametrically opposed to the prevailing economic views and the curriculum. The earlier discussions at the founding of the faculty about whether economics is and should be neutral and what purpose it serves, were revived. Flipse sees it mainly as a time when students wanted to have more say in the ins and outs of the faculty, and wanted to participate in the management themselves. This sometimes led to tensions, although these were much greater at other faculties than at economics. Today, there is a much weakened form with a faculty student council that does not so much co-govern itself, but gives advice.
Tipping point
In the 1980s, peace returned to the faculty. In the end, as Flipse says, many students in the faculty thought about 'making a career'. Business administration as a study programme was therefore on the rise at that time. Visser, who had been working at the faculty for some time now, began to see a difference in the type of students the faculty attracted. On the one hand, the economics students who were a bit looser, perhaps even a bit more idealistic – a remnant of the development economics of the 1970s – and on the other hand, the business administration students, who regularly appeared at lectures in suits and ties.
In 1987, Econometrics was added to the name of the faculty and we officially became the ‘Faculty of Economic Sciences & Econometrics’. "In retrospect, the year 1987 can be seen as a pivotal year," said Verbruggen. In addition to the econometricians becoming part of the faculty, the Tinbergen Institute was founded: a unique collaboration between Erasmus University, the University of Amsterdam and VU Amsterdam. The emphasis was placed more on Business Administration in both the programme offerings and in the academic research, and the faculty grew even further, with Business Administration and the later English-language offshoot 'International Business Administration' taking off in student numbers.
The School of Business and Economics
That brings us to the present day. Our faculty has undergone many transformations, but in the end, the basis has always remained the same: economics (and business administration and econometrics) from a sound methodology, but also always discussing and questioning the context from which we conduct these.
In 1988, Professor Knol wrote the following about his hope for where the faculty would be in the future: "A faculty that is aware of social problems and that is willing to increasingly make its thinking subservient to the solution of those problems."Thirty-five years later, we can rightfully say that the entire faculty and our alumni work very hard to achieve this goal every day.
The following sources were used for this article:
- Economic Bulletin – 1988/1989, Issue 2, Volume 20
- Economic Bulletin, Issue 2, 1988/1989, Volume 20
- Memory of VU Amsterdam – geheugenvandevu.nl (edited by Ab Flipse)
- Jelle zal wel zien – biography / dissertation Jonne Harmsma
- 'In Rotterdamsche sfeer': Economic science at Vrije Universiteit between Ridder and Zijlstra' - Jonne Harmsma.
- VU Magazine, volume 5, edition 4, page 17, 1976.
With many thanks to University Historian Ab Flipse and Emeritus Professor Hans Visser for their input.