Feroz Amirkhan: Drawing strength from the harrowing Hindustani history
‘The world is at your feet, you can achieve anything!’ These words at the start of his economics studies encouraged Feroz Amirkhan to seize as many opportunities as possible. They also recently gave him the courage to bring the painful, hidden past of his ancestors –Hindustani contract workers – to light in the documentary False Paradise.
Author: Aafke Jochems
It was summer 2011. Feroz Amirkhan became the first in his family to go to university. He was taught at home that education is important, as is standard in Hindustani circles – but he wasn’t prepared for the experience of studying at a university. That’s why he took a summer course, aimed at first-generation students, in preparation for their studies at Vrije Universiteit Amsterdam. 'That week shaped me’, Feroz, now a strategy consultant at Strategy&, PwC's strategy division, says, looking back. 'One of the speakers was Tanja Jadnanansing, then a member of the House of Representatives, now the district chair of Amsterdam Zuidoost. There was someone who looked like me and was a member of parliament. That, combined with her words, inspired me. Role models of colour are so important!'
False Paradise at AFAS and on TV
Last January, Tanja Jadnanansing co-presented with Feroz during the premiere of the documentary False Paradise. In front of a packed, exuberant audience at the AFAS theater in Leusden stood the documentary makers: Feroz, his cousin Pavan Marhe and director Patrick Bisschops. The documentary was broadcast a few days later on NPO2. 'I always encounter a lack of awareness when I say that I am Hindustani’, Feroz explains. 'People in the Netherlands don't know my history or background. We didn't learn anything about it at school, even though it is part of the colonial history of the Netherlands. Fortunately, the history of slavery is now receiving more attention. But the story of the Hindustani contract workers that followed has still not been told. That underrepresented story needed to be told.'
Exploitation on plantations
This is the story of people from northern India who, after the abolition of slavery – from 1873 to 1920 – were contracted under false pretenses and transported to various places, including Suriname. There, they worked under extremely harsh conditions on newly vacant plantation plots. This included the great-grandparents of Feroz and Pavan. The cousins were born and raised in the Netherlands. 'My ancestors, the indentured labourers, were among the poorest in the world. Four generations later, I am among the richest in the world. Because of their hardships and strong shoulders, they paved the way for me. I also feel the richness of three backgrounds within me: that of India, Suriname and the Netherlands.’
"I feel the richness of three backgrounds within me: that of India, Suriname and the Netherlands."
Thinking in terms of impact
Feroz wanted maximum impact with False Paradise: the greater the reach, the more people would learn the story that slavery had continued in a different form -- that people would know who the Hindustani people in the Netherlands are, and what their background is. He owes this way of impact-oriented thinking in part to his years as a lobbyist and public affairs advisor at the organisations VNO-NCW and MKB Nederland, where he worked for several years after completing his master's degree in economics. ‘Because of my economic and strategic background, I also viewed it from a commercial perspective. What is the market need, and how can we address it for the greatest reach? I am demand- and impact-driven. My collaborators have a creative background and mainly focused on how you tell a story. It turned out to be a good combination.’
Mutual understanding desperately needed
The documentary has had an impact, according to Feroz: 'Hindustani people have become more visible. Our past and who Hindustani people are has finally been in the spotlight. The great thing was that other migrant groups also recognised themselves in the growing pains associated with migration. For all of Dutch society, I hope that my story connects –
that we get to know each other's backgrounds and learn how the multicultural society we have now came about. This ensures more mutual understanding and prevents divisive thinking, especially at a time when polarisation is increasing.'

"Not everyone has access to similar opportunities and the same starting position."
Drawing strength from your past
Feroz emphasises that the documentary is not about playing the victim or pointing the finger at the Netherlands. It's all about drawing strength from your background and past –
empowerment. 'Empowerment opens doors for individuals and leads to more opportunities. I started working on that because people like Tanja encouraged me to seize opportunities. For example, I was able to study in Singapore and the US, built a broad and diverse network, and have a career that I already look at with pride.'
Opportunities not equal for everyone
Feroz would like to nuance the idea that everything is possible through hard work and personal responsibility: 'Not everyone has access to similar opportunities and the same starting position. There are external factors that hinder you, such as the environment in which you grow up and whether you are offered opportunities at all. Diversity and inclusion policies are therefore crucial for somewhat rectifying inequality of opportunity. On the one hand, by empowering individuals, on the other hand, by having active policies that recognise that opportunities are not equally distributed. This requires a conscious strategy that embraces diversity and promotes inclusion. It is essential that the business community continues to see the added value of diverse perspectives and other cultural backgrounds, based on equity and business benefits, and continues to invest in this without succumbing to opponents.'
Breaking through glass ceiling
Feroz hopes that more people of colour will be in visible positions, not only in business, but also in politics. 'Representation is desperately needed. During my years at VNO-NCW, I frequently interacted with administrators. I was usually the only person of colour. We need more role models who prove that you can break through the glass ceiling.' Feroz could be such a role model, although the role of connector and strategist might suit him better: 'I am mainly a strategist and doer with a social heart. That also led me to strategy consultancy; working on complex, strategic challenges that companies and governments face. It is also this strategic thinking that helped me with the documentary: seeing the missing piece in the national narrative, creating a plan of action, being keen on this in the storytelling, and then positioning it on a project-based and grand scale.'
"I’m often told that I see the world through rose-coloured glasses. But optimism and always seeing opportunities have brought me a great deal "
Rose-coloured glasses
'I’m often told that I see the world through rose-coloured glasses', Feroz concludes. 'But optimism and always seeing opportunities have brought me a great deal. For example, in addition to being a consultant, I am now also a documentary maker. And that opens new doors!'